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BMW Strategy Number One NEXT 2017

BMW Strategy Number One NEXT 2017

For 3 months, BMW AG will be welcoming around 250 of its international executives daily in Maisach near Munich. 

During a three-month event, BMW AG welcomes around 250 of its international executives to Maisach near Munich every day. During this event, BMW once again relies on altares' participant management expertise. In addition to the entire invitation handling, altares is also responsible for the participant hotline, hotel and shuttle management, as well as accreditation of the approximately 15,000 guests.

For altares, this also means the launch of the brand new digital cloakroom app, which has proven to be an exciting and very efficient extension of our tool portfolio over the past three months.