In March 2021 we took took part with Euronics in the virtual congress KOOP 2021 following the digital implementation of the Euronics Summer Convention in 2020.
From March 1st to 5th, around 2,500 participants from Euronics companies and industry partners took part in the virtual trade fair.
In addition to the virtual trade fair platform, Euronics once again offered its dealers many exciting strategy topics as live streams, moderated by Judith Rakers, aswell as workshops and key notes.
Of course, the deals were not to be missed this time either. At three fixed broadcast times per day, the product managers presented exciting offers from the different product areas. The products could then be ordered directy after the live stream.
Euronics was able to recruit Bülent Ceylan to present the deals, who announced the product areas with a lot of fun and humour.
Prior to KOOP 2021, Euronics members already took part in the virtual company meeting on two previous event days - a mix of live streaming on two mornings and several video-on-demand contents released at fixed times.
The programme schedule thus contained a total of 7 broadcast days with almost 40 live programmes.
As with the ESC 2020, vivent was not only used as the livestreaming platform, but we were also responsible for the entire technical production with our mobile studio.
An exciting format an we arehappy to plan and implement similar events with you aswell.