VW Family Festival Wolfsburg 2023

After a 10-year break, VW held a big family festival at the Wolfsburg plant in 2023. altares was responsible for the entire participant management, from postal invitations, to the registration portal, AI-supported mobility management to control the arrival traffic flow, event app, check-in and live reporting in the situation centre.

 

The mega-project in figures:
• 7 months of preparation
• 100,000 invitations
• 99,000 registrations via the participant portal
• 2,000 calls to the hotline
• 80,000 guests and 8,000 crew members
• 120 hosts and hostesses with mobile ticket scanners
• A total of 300 hostesses in action

 

We are proud to have been part of this project.